SORA finally launched on Android this week, so we took a look at the data (a whole 3 days in) to see how it’s comparing to the whirlwind that was its launch on the App Store! Needless to say, it’s fully packed with app marketing data as you’d expect!

Weak acquisition often gets mistaken as weak demand. 

Giving a false impression of market interest and a skewed view of all your team’s hard work. 

Acquisition channels need testing just as much as the product itself. And chances are, your budget isn’t limitless, investors, internal or otherwise, won’t wait forever to see traction. 

That’s why it’s crucial to move fast, read the signals, and focus on the channels that bring decent volume. 

Growth doesn’t just mean opportunity. It means competition. The bigger the industry gets, the more saturated it becomes, and the harder it is for any single app to carve out its piece of the billion-dollar pie.

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