US App Store streaming search is not one tidy market. It is a fight between TV streaming, free movies, short dramas, sports betting, anime, kids content and a surprisingly huge number of people trying to find the remote.

Apple Search Ads are reshaping UK finance app marketing. We analysed 39 banking, fintech, insurance, savings, ISA, credit card, loan and investment app keywords to see which brands are winning paid App Store visibility — and what mobile marketers can learn from the UK finance ASA landscape.

Does AI App Visibility really drive App Store success? We analysed 60 iOS apps using APPlyzer’s AI Visibility Index and GPT 5.5 — and found it matters, but it is not a replacement for ASO, store search, paid acquisition, or brand demand.

Most teams underestimate how much app ratings actually drive growth.
Our latest analysis of 17,000+ US App Store apps shows that moving from 4.0★ to 4.8★ isn’t just cosmetic, it’s linked to materially better rankings, thousands of extra installs per month, and more efficient paid acquisition.

When MarineTraffic was praised on primetime US TV, it created a rare natural experiment for app marketers. Using APPlyzer data for US iPhone, we looked at what happened next: brand demand, category demand, competitor spillover, rankings, and even the Apple Search Ads angle.

An essential in-depth guide on Apple Ads and exactly how they work in 2026

A detailed look at how AI apps are battling for real-estate in the App Store

Custom Product Pages (CPPs) are one of the most powerful — and most misunderstood — tools in App Store Optimisation. This guide breaks down how to identify high-impact CPP opportunities using real App Store data, so you can match user intent, improve conversion, and drive more app downloads across organic and paid traffic.

SORA finally launched on Android this week, so we took a look at the data (a whole 3 days in) to see how it’s comparing to the whirlwind that was its launch on the App Store! Needless to say, it’s fully packed with app marketing data as you’d expect!

Weak acquisition often gets mistaken as weak demand. 

Giving a false impression of market interest and a skewed view of all your team’s hard work. 

Acquisition channels need testing just as much as the product itself. And chances are, your budget isn’t limitless, investors, internal or otherwise, won’t wait forever to see traction. 

That’s why it’s crucial to move fast, read the signals, and focus on the channels that bring decent volume. 

Growth doesn’t just mean opportunity. It means competition. The bigger the industry gets, the more saturated it becomes, and the harder it is for any single app to carve out its piece of the billion-dollar pie.

The impact Donald Trump’s 2025 Crypto announcements have had on App Store search patterns and the success of specific apps in the crypto app market

How to effectively build an organic Custom Product Page Strategy in minutes

Is Apple indexing Screenshot Headings on the App Store - the ConsultMyApp blog investigates. A Deep Dive Into Ranking Behaviour Across 8 Leading Apps, By ConsultMyApp & APPlyzer