The Definitive Guide to UK Gambling Apps in 2026.
A comprehensive review of advertising activity & the winners in the UK App Store/Play Store in all major iGaming categories.
From casino’s to sportsbooks, lottery apps, slots, bingo and beyond - CMA’s 2026 iGaming whitepaper is the most detailed view of the UK mobile app marketing performance ever produced
Access the Whitepaper
Discover who is really winning across the UK’s gambling app market in 2026!
This whitepaper analyses around 180 key search terms across casino, sportsbook, slots, poker, bingo, lottery, live casino, betting exchanges and social casino.
It reveals the biggest daily search impression opportunities, the apps dominating organic rankings, the brands winning Apple Search Ads, where competitors are targeting branded demand, and how the market differs between iOS and Google Play.
From Bingo Cash’s unexpected search dominance to The National Lottery’s organic strength and the intense paid competition across betting, slots and poker, the report gives operators a clear view of where the biggest opportunities and threats sit.
