Customer Engagement and CRM Solutions.

Build a lasting, beneficial bond with your users.

What does a great relationship take?

It means starting off on the right foot. It means entertaining, learning, trusting, and nurturing. When we talk about Engagement, CRM, personalization—what we’re really talking about is emulating those few great relationships in our lives, except this time, between you and your users.

And with that lasting bond, comes reward. For every 5% increase in customer retention, companies can expect to see their profits grow by 25% to 95% over time. Moreover, the cost of acquiring a new customer is 5-7 times higher than the cost of retaining an existing one, so keeping your users happy is of vital importance.

Chat to an Engagement Expert

The formula to creating loyal users

Put simply, an engagement strategy is a plan for connecting with customers at every stage of their user journey.

That means identifying your target audience, understanding their needs, preferences, and developing touchpoints that will resonate with them.

Any engagement strategy should be data-driven. Using analytics to track the results, and testing, tweaking and adjusting until the winning formula is found. We create those customer journeys, build them through your chosen CRM tool, and monitor them to ensure continued success.

We believe that building a great relationship with your customers requires two practices to work in perfect harmony: technology and user understanding.

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The CMA approach.

Technology: Maximize the value of best-in-breed MarTech

Apps need the technical prowess to interact with users effectively. To meet each individual user’s needs en masse, (personalization).

This can be achieved through expertise utilizing CRM platforms such as Braze, Iterable, or Bloomreach—among others, to effectively target users with multi-channel communications (email, push, SMS, in-app messages).

Of course, having the right tools is only one part of the equation. You must understand your users to communicate with them more effectively.

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Developing a deep understanding of your users

At its heart, engagement is empathy. It’s understanding people well enough to persuade, and prompt positive user actions for your app.

Why they click on a particular CTA. Why they churn at a specific point in the user journey and what those critical stages are. Deeply understanding your data, as well as your personas, to determine why users stay with an app for years instead of months.

This comes into play when crafting user-centric onboarding journeys, building impactful user experiences, persuading users on activating and subscription and more.

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A timeline graphic illustrating four project phases, labeled Discovery, BAU campaign support, Implementation, and Optimization, with sub-steps such as review of existing CRM, CRM strategy formation, reporting, and continuous improvement.

How we can help you connect with your customers?

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Our engagement service covers all areas – here are some of the key elements to a robust engagement strategy that we can support you with.

Lasting Connections and Brand Loyalty.
Focusing on user activation, and deepening brand loyalty. We cover all elements of best practice customer engagement.
Involving an audit of your engagement setup and diving into your brand, product, and customer segment data before using channels including in-app messages, push notifications, SMS, WhatsApp, and email campaigns to create personalized experiences for each customer.
End-to-End Campaign Expertise.

From managing your marketing campaigns to running them entirely, from the initial idea to final delivery,
No matter the extent of support you need, our team ensures every aspect of your campaign is meticulously crafted and successfully executed.
Insight-Driven Customer Engagement.
We segment customers to understand individual preferences and map out their user journey, identifying key touchpoints for impactful connections.
This approach elevates the customer experience, fostering loyalty through personalized journeys.
Data-Informed Strategy Refinement.
Our strategy focuses on key metrics like satisfaction, engagement, and churn rates to evaluate success.
We analyze data for insights, test and optimize engagement campaigns, and identify at-risk customer segments whilst constantly monitoring and enhancing your retention efforts.
Efficient Technology Transition.
We guide the selection and integration of your ideal Marketing Technology Stack, ensuring a seamless transition to advanced solutions. Our training empowers your team for immediate, effective use of new systems.