The impact Donald Trump’s 2025 Crypto announcements have had on App Store search patterns and the success of specific apps in the crypto app market

App Marketing Agency overview for 2025 - just what is an exceptional app marketing agency today?

How to effectively build an organic Custom Product Page Strategy in minutes

How to use Chat GPT for App Store Optimization (ASO)

Is Apple indexing Screenshot Headings on the App Store - the ConsultMyApp blog investigates. A Deep Dive Into Ranking Behaviour Across 8 Leading Apps, By ConsultMyApp & APPlyzer

ASO Agency of the Year ConsultMyApp talks about ASO in 2025, and how to use it to your advantage

App Store Algorithm 2025 Explained

Wondering what the best Free ASO Tools are in 2025? Look no further as our team of Consultants delve into the available solutions, providing a summary of each and where you might want to use them :-)

A short, but very useful blog post this week from the UA team at CMA! Lots of food for thought across a wide range of areas from SKAN mapping to MMP’s to the very heated topic of organic cannibalization….

While both the App Store and Play Store have systems that determine keyword rankings and app visibility, the Play Store's algorithm is more dynamic, presenting marketers with frequent and significant changes. 

This article will explore how these algorithms work, the unique challenges posed by the Play Store, and best practices for maintaining visibility and growth in a constantly shifting landscape. 

A massive thank you to our partners at Macy's for trusting us with their vision and goals. This achievement could not have been possible without your hard work and outstanding collaboration.

APPlyzer is excited to announce that it will now offer its App Store Optimization keyword tracking tools for free, indefinitely, for up to 100 keywords.

Enhancing your App’s UX/UI is not just about being visually appealing it also has a profound impact on App Store Optimization (ASO), engagement, and user acquisition in mobile app marketing.

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that's every app developer's dream, right? 

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi.

Leveling up your marketing strategy is no easy feat. It requires your teams to continuously adapt and pivot based on an evolving customer profile. This dynamic approach connects multiple data sources to create fluid customer segments. Collecting, organizing, and analyzing this data is beyond what marketers can achieve alone.

In the competitive landscape of digital advertising, Apple Search Ads (ASA) have emerged as a powerful tool, especially when compared to traditional platforms like Google Ads.