How to choose the right app marketing agency for sustainable growth. We break down retention, Martech, psychology, AI, and full-funnel strategy.

Every single user passes through your App Store screenshots. Paid traffic, organic discovery, word-of-mouth — it all lands here. If your visuals don’t instantly confirm value, trust breaks. Here are 10 principles to make sure that moment converts.

More than 90,000 health-related apps are already live on the U.S. App Store - and the fastest growth is now coming from services that require ongoing engagement rather than one-off use.

These services demand ongoing engagement, not one-off interactions.

Apps have become the natural container for this shift.

How Google spent money like it was going out of fashion, and threw at least $11m at Apple Search Ads in an attempt to blanket the App Store and promote the Gemini brand!

Learn how to prepare for (and actively manage) the new Apple Search Ad placements in this article. We also look at some brand new & exciting auction data available and how it’s the only way of really managing ASA effectively in 2026

Custom Product Pages (CPPs) are one of the most powerful — and most misunderstood — tools in App Store Optimisation. This guide breaks down how to identify high-impact CPP opportunities using real App Store data, so you can match user intent, improve conversion, and drive more app downloads across organic and paid traffic.

Retail app marketing is evolving fast. From Custom Product Pages and AI research tools to the psychology behind conversion, 2026 is all about turning insights into execution. Here are five proven strategies for retail brands to outpace competitors, scale testing, and connect every channel - from ASO to UA - into one seamless growth system.

A festive look at some of the trends in app performance and keywords across the US App Store and US Play Store in December 2025, showing how essential reliable app store data tools are to any app marketer!

App growth is no longer a mystery — the data shows that the top publishers dominate the App Store not through luck but through repeatable, engineered systems. In 2026, app success won’t be about chance — it will be about structure, process, and engineered demand, which is exactly what CMA is here to help build.

Discover how legacy enterprises—from banks to retail giants—can stay competitive by embracing mobile-first strategy. This article explores why heritage alone can’t drive growth, how leading brands modernise apps, CX and acquisition, and what it takes to build relevance in the mobile attention economy.

SORA finally launched on Android this week, so we took a look at the data (a whole 3 days in) to see how it’s comparing to the whirlwind that was its launch on the App Store! Needless to say, it’s fully packed with app marketing data as you’d expect!

Weak acquisition often gets mistaken as weak demand. 

Giving a false impression of market interest and a skewed view of all your team’s hard work. 

Acquisition channels need testing just as much as the product itself. And chances are, your budget isn’t limitless, investors, internal or otherwise, won’t wait forever to see traction. 

That’s why it’s crucial to move fast, read the signals, and focus on the channels that bring decent volume. 

Legacy platforms are sticky by design. The longer you stay, the deeper the roots: data schemas, workflows, team muscle memory. 

It’s why so many UK brands keep paying for tools that barely deliver. Migration feels like a gamble. But standing still is the bigger risk. 

Just how quickly did Sora appear and take over the US app store!? With nearly 6 million downloads in just a few weeks, it’s not only driving visibility for Sora but also helping other similar apps gain users!!

Wellness apps promise better habits—but keeping users motivated is the real challenge. Here’s how to bridge the gap between intention and action.

Growth doesn’t just mean opportunity. It means competition. The bigger the industry gets, the more saturated it becomes, and the harder it is for any single app to carve out its piece of the billion-dollar pie.

The impact Donald Trump’s 2025 Crypto announcements have had on App Store search patterns and the success of specific apps in the crypto app market