SORA finally launched on Android this week, so we took a look at the data (a whole 3 days in) to see how it’s comparing to the whirlwind that was its launch on the App Store! Needless to say, it’s fully packed with app marketing data as you’d expect!

Weak acquisition often gets mistaken as weak demand. 

Giving a false impression of market interest and a skewed view of all your team’s hard work. 

Acquisition channels need testing just as much as the product itself. And chances are, your budget isn’t limitless, investors, internal or otherwise, won’t wait forever to see traction. 

That’s why it’s crucial to move fast, read the signals, and focus on the channels that bring decent volume. 

Legacy platforms are sticky by design. The longer you stay, the deeper the roots: data schemas, workflows, team muscle memory. 

It’s why so many UK brands keep paying for tools that barely deliver. Migration feels like a gamble. But standing still is the bigger risk. 

Just how quickly did Sora appear and take over the US app store!? With nearly 6 million downloads in just a few weeks, it’s not only driving visibility for Sora but also helping other similar apps gain users!!

Wellness apps promise better habits—but keeping users motivated is the real challenge. Here’s how to bridge the gap between intention and action.

Growth doesn’t just mean opportunity. It means competition. The bigger the industry gets, the more saturated it becomes, and the harder it is for any single app to carve out its piece of the billion-dollar pie.

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Is Apple indexing Screenshot Headings on the App Store - the ConsultMyApp blog investigates. A Deep Dive Into Ranking Behaviour Across 8 Leading Apps, By ConsultMyApp & APPlyzer

ASO Agency of the Year ConsultMyApp talks about ASO in 2025, and how to use it to your advantage

App Store Algorithm 2025 Explained

Wondering what the best Free ASO Tools are in 2025? Look no further as our team of Consultants delve into the available solutions, providing a summary of each and where you might want to use them :-)