Fresh APPlyzer data from the US iPhone App Store shows that “VAR” is only 6% more popular than “own goal”. The stranger result is in Apple Search Ads, where searches for VAR triggered three weather apps and a Wi-Fi analyser, while football apps were nowhere to be seen.

We analysed around 180 UK gambling searches to uncover the biggest opportunities across casino, betting, slots, poker, bingo and lottery. See who is winning organic rankings, Apple Search Ads and daily search demand in 2026.

US App Store streaming search is not one tidy market. It is a fight between TV streaming, free movies, short dramas, sports betting, anime, kids content and a surprisingly huge number of people trying to find the remote.

AliExpress owns the front door, Very is everywhere, and Mytheresa is causing trouble. Welcome to the UK retail App Store search wars.

Apple Search Ads are reshaping UK finance app marketing. We analysed 39 banking, fintech, insurance, savings, ISA, credit card, loan and investment app keywords to see which brands are winning paid App Store visibility — and what mobile marketers can learn from the UK finance ASA landscape.

Does AI App Visibility really drive App Store success? We analysed 60 iOS apps using APPlyzer’s AI Visibility Index and GPT 5.5 — and found it matters, but it is not a replacement for ASO, store search, paid acquisition, or brand demand.

Most teams underestimate how much app ratings actually drive growth.
Our latest analysis of 17,000+ US App Store apps shows that moving from 4.0★ to 4.8★ isn’t just cosmetic, it’s linked to materially better rankings, thousands of extra installs per month, and more efficient paid acquisition.

When MarineTraffic was praised on primetime US TV, it created a rare natural experiment for app marketers. Using APPlyzer data for US iPhone, we looked at what happened next: brand demand, category demand, competitor spillover, rankings, and even the Apple Search Ads angle.

An essential in-depth guide on Apple Ads and exactly how they work in 2026

A detailed look at how AI apps are battling for real-estate in the App Store

How to choose the right app marketing agency for sustainable growth. We break down retention, Martech, psychology, AI, and full-funnel strategy.

Every single user passes through your App Store screenshots. Paid traffic, organic discovery, word-of-mouth — it all lands here. If your visuals don’t instantly confirm value, trust breaks. Here are 10 principles to make sure that moment converts.

More than 90,000 health-related apps are already live on the U.S. App Store - and the fastest growth is now coming from services that require ongoing engagement rather than one-off use.

These services demand ongoing engagement, not one-off interactions.

Apps have become the natural container for this shift.

How Google spent money like it was going out of fashion, and threw at least $11m at Apple Search Ads in an attempt to blanket the App Store and promote the Gemini brand!

Learn how to prepare for (and actively manage) the new Apple Search Ad placements in this article. We also look at some brand new & exciting auction data available and how it’s the only way of really managing ASA effectively in 2026

Custom Product Pages (CPPs) are one of the most powerful — and most misunderstood — tools in App Store Optimisation. This guide breaks down how to identify high-impact CPP opportunities using real App Store data, so you can match user intent, improve conversion, and drive more app downloads across organic and paid traffic.

Retail app marketing is evolving fast. From Custom Product Pages and AI research tools to the psychology behind conversion, 2026 is all about turning insights into execution. Here are five proven strategies for retail brands to outpace competitors, scale testing, and connect every channel - from ASO to UA - into one seamless growth system.

A festive look at some of the trends in app performance and keywords across the US App Store and US Play Store in December 2025, showing how essential reliable app store data tools are to any app marketer!

App growth is no longer a mystery — the data shows that the top publishers dominate the App Store not through luck but through repeatable, engineered systems. In 2026, app success won’t be about chance — it will be about structure, process, and engineered demand, which is exactly what CMA is here to help build.