📈 Trump’s 2025 Crypto Announcements: How They Shook Up App Store Rankings & Keyword Popularity
Donald Trump’s flurry of 2025 crypto-related announcements sent shockwaves not just through the markets — but through App Store category rankings and search volumes for major crypto terms; this means ASO strategies, particularly across Custom Product Pages, In-App-Events & Custom Store Listings, need to react quicker than ever before.
We asked our ASO tool APPlyzer Chat (the only data provider with accurate up-to-the-hour data) to provide data on three common crypto search terms — Bitcoin 🔵, Gemini 🟢, and Exodus Wallet 🟣 — before and after each announcement, along with the category rankings of the top exchanges and wallets.
Here’s what we found 👇
Event 1 — January 9, 2025
Policy Statement on Digital Asset Freedom
Impact Highlights:
Bitcoin 🔵 daily impressions jumped +12.6% almost overnight.
Gemini 🟢 saw a modest +2.6% rise (we must consider this also includes traffic for Google’s AI, hence movements are modest).
Exodus Wallet 🟣 up +1.8%.
Top gainer: Crypto.com — climbed 5 places in the Finance category (10 → 5).
Keyword Trends & Finance Category Movements:
Event 2 — January 23, 2025
Executive Order 14178: Strengthening American Leadership in Digital Financial Technology
Impact Highlights:
Gemini 🟢 soared +14.4% in daily impressions — its biggest single-day gain of 2025 so far.
Bitcoin 🔵 up +2.9%.
Exodus Wallet 🟣 +1.8%.
Top gainer: Binance.US — improved 2 positions (12 → 10).
Keyword Trends & Finance Category Movements:
Event 3 — February 5, 2025
White House Press Conference on DeFi Regulation
Impact Highlights:
Bitcoin 🔵 up +3.4% in impressions.
Exodus Wallet 🟣 jumped +4.4%, suggesting more interest in self-custody.
Gemini 🟢 largely flat.
Top gainer: Trust Wallet — moved 5 positions higher (30 → 25).
Keyword Trends & Finance Category Movements:
Event 4 — February 12, 2025
Announcement on US Central Bank Digital Currency (CBDC) Direction
Impact Highlights:
Bitcoin 🔵 exploded +10.1% in daily impressions.
Gemini 🟢 +1.8%.
Exodus Wallet 🟣 +0.9%.
Top gainer: Binance.US — jumped 2 positions (9 → 7).
Keyword Trends & Finance Category Movements:
Event 5 — February 19, 2025
Presidential Directive on Crypto in Retirement Accounts
Impact Highlights:
Gemini 🟢 +0.6% impressions.
Bitcoin 🔵 +0.5%.
Exodus Wallet 🟣 flat.
Top gainer: Gemini — rose 1 place in category rankings (10 → 9).
Keyword Trends & Finance Category Movements:
Event 6 — February 26, 2025
Federal Guidance on Stablecoins and Payment Tokens
Impact Highlights:
Exodus Wallet 🟣 surged +4.8%, showing a renewed interest in private wallets.
Bitcoin 🔵 flat.
Gemini 🟢 flat.
Top gainer: Trust Wallet — leapt 3 positions (20 → 17).
Keyword Trends & Finance Category Movements:
📊 Cross-Event Trends
It’s clear that what Donald Trump says has an immediate (and notable) impact on keyword search impression volumes, making it essential to use real-time data (APPlyzer data is 48 hours faster than any other data on the market), along with the power of AI and market analysis in order to give you a competitive advantage in app marketing.
Looking across all six announcements:
Bitcoin 🔵 has saw two clear spikes — January 9 and February 12 — both linked to pro-Bitcoin policy language, and is one of the clear winners from Donald Trump’s presidency.
Gemini 🟢’s January 23 surge remains unmatched, driven by interpretation of the announcement as pro-self-custody, which immediately drives interest in high-trust wallets such as Gemini!
Exodus Wallet 🟣 saw its best gains after the February 26 stablecoin announcement, hinting at trust shifts towards self-custody.
🏆 Final Takeaways
Trump’s CBDC announcement and initial digital asset freedom statement were the biggest Bitcoin search drivers.
Gemini capitalized most effectively on announcement days, converting keyword spikes into category rank gains.
Self-custody wallets like Exodus and Trust Wallet showed resilience, benefitting most when regulation-heavy language was used.
💡 Bottom line: Political announcements can shift not just coin prices, but App Store dynamics — and the winners are those ready to capitalize on sudden spikes in attention, who have access to real-time data that’s not 48 hours behind (like every other data provider, including Apple!).
Using a solution like APPlyzer Chat to react to changing market dynamics immediately, adapting your strategy around IAE’s, CPP’s, CSL’s, and Promo Content allows the hundreds of publishers already using it to gain a significant competitive advantage in the market!
Even better, you can trial APPlyzer Chat for absolutely free today!