The Sustainable Growth Handbook.
Building Mobile’s Unstoppable Flywheel of Acquisition, Product and Engagement.
The Sustainable Growth Handbook provides an essential guide for organizations eager to foster lasting growth through acquisition, product innovation, and deeper customer engagement.
Compiled with expertise from CMA consultants and market leaders–AppsFlyer, Braze, and Mixpanel, and accomplished app marketers at Auto Trader, Sainsbury’s, and Wolt–gain first-hand accounts of the strategies that transformed challenges into opportunities for scalable growth.
This handbook, in close collaboration with Peggy Anne Salz, lays out the foundation for leveraging analytics, user segmentation, and targeted engagement to unify the customer journey across your entire mobile marketing strategy - saving you money, providing your users with a better experience, and driving long-term, profitable, Sustainable Growth.
What’s Inside?
User-Centric Engagement: Best practices for crafting personalized, impactful user experiences that boost retention.
Effective Feedback Loops: Methods to use customer insights for continuous product and marketing optimization.
Campaign Effectiveness: Modern strategies to measure and enhance the impact of marketing communications.
Leveraging Data: The importance of first-party data and analytics in refining user acquisition and enhancing retention.
Strategies for Unifying the Customer Journey: Understand the crucial integration of user data across all marketing touchpoints, enhancing personalization and improving user experience - and ultimately, retention.
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