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Who are we? ConsultMyApp was founded in 2016, and provides marketing services to its clients in the mobile app industry, delivering services from User Acquisition and App Store Optimization through to User Lifecycle Messaging. Our approach is unique and shaped by our experience working in mobile tech (from startups to Unicorns), large consultancies (from Accenture to Deloitte), and data-driven businesses (from SAS to Experian) - quite simply we know what we're doing when we're given a goal and we don't commit to things we can't deliver; we promise, we define and we demonstrate results day-in-day-out, with industry-leading expertise, project execution & demonstrable ROI. Far from a black box, we embed ourselves into our client's businesses, working as an extension to their teams to impart knowledge, and bring a mature, open, consultancy-led approach that we believe distinguishes ourselves from the typical 'agency'...

Each of our services has been crafted by industry-leading experts in an analytically-driven manner to increase & optimize one or more of the following core app metrics – acquisition volume & quality, user retention, engagement & monetization. This world-class service portfolio has delivered incredible results for each of our clients, with amazing feedback and case-studies, and has quickly established CMA as one of the foremost global service partners in the mobile app industry. In fact, we'd happily introduce you to any one of our clients as a reference case for you, just let us know :-)

The company itself has a large and varied portfolio of clients from tier-1 international brands such as Deliveroo, SEGA, King.com, Intercontinental Hotels, Lottoland, The Telegraph Media Group, Daily Mail Group, Pure Gym, Telefonica O2, Aristocrat (amongst many others), through to smaller, rapidly-growing future-leaders for whom we're underpinning, supporting & accelerating the growth demanded of them (Curve, Over Inc., Sykes Cottages, Laundrapp and again, many others without naming our full client list.

Our Services: CMA works tirelessly to not only deliver an exceptional level of service to our clients across fixed-scope projects and our managed services, but we also like to work as an extension to our client’s teams. In that way, CMA certainly doesn't operate as a black-box, and instead encourages our clients to learn from us, and work in a highly collaborative manner along the way.

The CMA service portfolio is wide but has been built from the ground up by our team of experts and whether we’re delivering ASO, UA, CRM or post-acquisition engagement strategies, one thing is for certain – everything we do can be measured. For our clients this means we can make commitments with confidence that they can hold us to, and for us it means we have a great way of monitoring and improving our work in an ongoing way – a win-win approach!

Open Roles at CMA:

A couple of exciting positions have just opened up at CMA, and you could be part of a rapidly expanding team, with a major global client-base, each of which (and this is something we're VERY proud of) is an advocate of us, our approach, and our repeatable results!

Senior CRM Consultant (CRM)

Lead Consultant (ASO)

Performance Marketing Consultant (UA/ASO)

B2C CRM Consultant (CRM)

Mobile Marketing Consultant (ASO)

Now Hiring: Senior CRM Consultant (CRM)

The Role - Senior CRM Consultant (CRM)

Start: ASAP

Location: Moorgate

A Bit About Us First...

ConsultMyApp (CMA) was founded in 2016 to provide marketing services to the mobile app industry, from User Acquisition (UA) and App Store Optimisation (ASO) through to User Retention (CRM). Since then, CMA has established itself as a global service leader in mobile marketing, delivering outstanding results for each of its clients, with amazing feedback and case-studies. The company has an extended and varied portfolio of clients from tier-1 international brands such as O2, PureGym, Deliveroo, Lottoland and The Telegraph Media Group through to rapidly-growing start-ups.

Our Services

The team at CMA constantly works to deliver an exceptional level of service to its clients and aims to be an extension to its clients’ teams. In that way, we encourage the clients to learn from our experts and work in a real collaborative manner. The service portfolio is broad, but it has been built from the ground up by our teams. Whether we work on ASO, UA or CRM projects and strategies, we strive to deliver a measurable, tangible and effective performance. The company is fast-paced and we deliver a world-leading set of services, keeping abreast of advances in technology, and helping our clients provide the best experience to their users. You will benefit from exposure to different industries, brands, CRM systems and requirements, working alongside and learning from a very experienced team. You will have significant opportunities to grow by bringing their own unique value & shaping their own career path, by specialising in technical, project management or analytical & reporting areas within the team.

Your Role

The CMA CRM team helps clients maximise the retention and conversion of their app’s users through omni-channel campaigns (predominantly app & browser push notifications, emails, inbox and in-app messages). As a solid understanding of messaging capabilities are essential the success of the CRM team our team supports clients in selecting,

integrating and using the right CRM platform for them; this commonly includes liaising with the client Product & Development teams. The CRM team ultimately aims to provide analysis, strategy, preparation (liaising with Creative teams), campaign & journey execution, reporting and optimisation.

As a member of the CRM team you are expected to work on all of these areas and manage your own accounts from the get-go. You will be responsible for the delivery of these services to your clients, with the support of your manager and the Senior Consultants within the CRM team when necessary.

A few examples of the areas you will be expected to deliver for our clients:

Build a strong relationship with your clients and imbed yourself as a key member of their team
Project-manage initiatives and provide visibility on timelines and progress to your team and your client on a regular basis
Analyse the client needs and customer behaviour to draw learnings, future strategies and theories
Build a CRM strategy that will release and exceed the client’s expectations
Deliver your plan to the client, identify obstacles, and assure them that the strategy you have suggested is the best for them.
Develop a communications plan to fulfil your strategy
Build tech specifications for your clients’ development teams so they may integrate the underlying technology in order to support your campaigns
Investigate and provide technical solutions to implementation challenges and troubleshoot issues
Undertake QA with regard to the CRM integration and liaise with your clients’ developers
Write creative briefs, liaising with creative teams (coordinators, designers, copywriters, translators)
Writing or reviewing copy in order to comply with client briefs and drive conversion goals
Designing and implementing test plans and optimizing push notifications, in-app messaging, inbox messages, browser push and email (amongst others!)
Advising clients on the technical specification required to support CRM campaigns & journeys
Setting-up or reviewing campaign mechanics across a range of CRM platforms
Setting-up reports and analysing campaign/strategy performance
Monitoring email reputation and making recommendations
Support the pre-sales process through material preparation, presentation delivery and pre-sales meetings.

You will receive direct and online training but will also be expected to search for information yourself on specific CRM platforms as required. We expect you to have an advanced knowledge of CRM systems and quickly learn new CRM tools as and when necessary. From being a solid CRM practitioner, we expect you to become a mobile CRM expert following our training, growing and sharing your knowledge with the team.

The Requirements

We want to bring to the team a well-rounded consultant, experienced in managing a heavy workload with pressing priorities, and in building relationships with stakeholders in various teams. As a large part of our work is based on data and on technology

solutions, you must be analytical and have a keen interest in technology. You must be willing to take initiative and investigate data and technology challenges and perform well in a team environment. You will need to be both strategical and hands-on, able to look at the big picture and prioritise the activities with the highest return, as well as look at campaigns day-in and day-out and not make mistakes in their set-up.

You should have the following:

Degree with level 2.1 or above
Minimum 4 years’ experience in a B2C CRM position
Experience managing push notifications and / or email campaigns
Strong experience in data analytics, requesting, reviewing data, inferring results
and drawing accurate & statistically sound conclusions
Very strong communication skills
Perfect spoken and written English
Ability to focus on a task and get it done quickly with a high attention to detail
Ability to prioritise and organise your work to meet tight deadlines
Great work ethic and a desire to learn and progress

Due to the varied nature of CMA's CRM clients, any of these would be a massive plus:

Knowledge of HTML for emails
Experience working with mobile apps
Statistical modelling experience
Experience with project management
The ability to write to an excellent level in a second language

Location

The CMA offices are based in London (Moorgate). Given the nature of this role, some light

travel might be required to establish a working relationship our clients. Most of our

clients are in the UK, Southern Europe and the US.

Please send your CV and cover letter to

Good luck!

Now Hiring: Lead Consultant (ASO)

The Role - Lead Consultant (ASO)

Start: ASAP

Location: Moorgate

We’re looking for a savvy, data-driven senior ASO specialist to join CMA in order to help us to continuously review, update and optimize our marketing engagements & approaches. As a Lead ASO Consultant, you will stay abreast of the latest developments across ASO and the wider mobile marketing landscape, ensuring our clients and colleagues benefit from this acquired knowledge and embrace it into our services. We’re looking for a real team-player, so someone who is willing to support a large team of ASO Consultants (as well as two other teams specialised in CRM & UA) and who is keen to share ideas on how we can continue to deliver a world-leading service to our world-leading mobile brands. In addition, you may be asked to work on a number of hands-on projects as well as managing some of our larger clients.

Experience Required
5+ years’ experience in the digital marketing space with exposure to data analytics and account management, where you will have worked on ASO with proven success. Strong communication and relationship building are key skills for this role as you’ll need to conduct regular client meetings, and articulate the results of the work delivered. You’re knowledgeable about the industry and keep up to date on competitors and trends.
Finally, as most of what we do is based on data - an analytical mindset is highly required, and experience using data visualisation solutions like Tableau is also a huge benefit.

Location

The CMA offices are based in London (Moorgate). Given the nature of this role, some light travel might be required to establish a working relationship our clients. Most of our clients are in the UK, Europe, US and South Africa.

Now Hiring: Performance Marketing Consultant (UA/ASO)

The Role - Performance Marketing Consultant (UA/ASO)

Start: ASAP

Location: Moorgate

Your Role

The one thing above all we expect from our Consultants is commitment and appetite to do things better!

In this role, you will report to the head of App Store Optimization. You will be asked to work on a number of varied projects and manage a number of clients accounts.

As Performance Marketing Consultant, you will learn CMA’s techniques and frameworks, develop client’s digital paid media plan into successful mobile marketing campaigns that build brand awareness, inspire and engage customers and ultimately drive conversions. You will also create and present weekly/monthly results to clients, stay abreast of the latest developments in marketing and ensure clients and colleagues benefit from this acquired knowledge.

On a typical day, you’ll be expected to delve into our client’s data (from providing data-driven insights to using your own creativity to design, launch, and optimise app campaigns), you’ll prepare presentations and continuously identify avenues for growth ensuring client’s needs are met on an ongoing basis.

You’ll provide weekly updates for clients’ presence on app stores, work with our designer to create imagery/ videos, and liaise with their product team to prioritise ASO/ASA-driven recommendations.

You will be expected to work with clients in a varied range of sectors including Publishing, Photo & Video, Wagering, Banking, Health & Fitness etc.

Experience Required

You will need to be both strategical and hands-on, able to look at the big picture and prioritise your activities. As a large part of our work is based on data, you must be analytical and willing to take initiative and investigate data.

You should have the following:

2+ years’ hands-on in the mobile marketing space managing paid app campaigns (Apple Search Ads, Facebook Ads, Google Ads)
Experience managing budgets and comfortable with quarterly, monthly and weekly budget setting
Understanding of performance marketing ROI and how to calculate users profitability
Strong statistical and analytical skills - proficient in analysing and interpreting data
Ability to use data to inform the effectiveness of channels and campaigns
Experience in manipulating data from platforms such as AppsFlyer, Amplitude, Mixpanel, Google Analytics, etc. and analysing it
Having hands-on experience of App Store Optimization is a huge advantage in this role
Strong presentation and consultancy skills are required to conduct regular client meetings, and articulate the results of the work you have delivered.

Location

Please send your CV and cover letter to careers@consultmyapp.com

Good luck!

Now Hiring: B2C CRM Consultant (CRM)

The Role - B2C CRM Consultant

Start: ASAP

Location: Moorgate

A Bit About Us First…
ConsultMyApp (CMA) was founded in 2016 to provide marketing services to the mobile app industry, from User Acquisition (UA) and App Store Optimisation (ASO) through to User Retention (CRM). Since then, CMA has established itself as a global service leader in mobile marketing, delivering outstanding results for each of its clients, with amazing feedback and case-studies.

The company has an extended and varied portfolio of clients from tier-1 international brands such as O2, PureGym, Deliveroo, Lottoland and The Telegraph Media Group through to rapidly-growing start-ups.

Our Services

The service portfolio is broad, but it has been built from the ground up by our teams. Whether we work on ASO, UA or CRM projects and strategies, we strive to deliver a measurable, tangible and effective performance.

Your Role

The CMA CRM team helps clients increase the retention and conversion of their app’s users through omni-channel campaigns (main channels used: app & browser push notifications, emails, inbox and in-app messages). As the messaging capabilities are essential to CRM success, the team helps supports clients in selecting, integrating and using the right CRM system for them (including liaising with the client Product & Development teams). The team aims to provide analysis, strategy, preparation (liaising with Creative teams in particular), campaign & journeys implementation, reporting and optimisation.

As a member of the CRM team you will develop your skill to work on all of these areas and ultimately manage your own accounts.

The key purpose of the CRM Executive is to support the delivery of multiple client projects, through activities such as:

Setting up or reviewing campaign mechanics across a range of CRM platforms
Implementing and testing push notifications, in-app messaging, inbox messages, browser push and email (amongst others!)
Conducting industry benchmarks and competitor analysis
Pulling data extracts from CRM platforms, analysing, correlating and refreshing reports
Advising clients on the technical specification required to support CRM campaigns & journeys
Assisting with testing of CRM implementations & messaging within client apps
Liaising with client and CRM provider’s technical teams
Writing creative briefs, liaising with creative teams (coordinators, designers, copywriters, translators)
Writing or reviewing copy

You will receive direct and online training. We expect you to quickly take on new tasks, learning how to use new and often complex tools. As you gain knowledge, know-how, experience and confidence, you will take on more responsibilities, working directly with the clients and building relationships with them. You will be able to perform detailed analysis in a more independent fashion, bringing their own ideas and views to optimise campaigns whilst developing these into a client’s broader CRM strategy.

You will be expected to bring to the team a good knowledge of marketing and B2C CRM fundamentals, and to quickly become a mobile CRM expert, growing and sharing their knowledge with the team.

The company is fast-paced and we deliver a world-leading set of services, keeping abreast of advances in technology, and helping our clients provide the best experience to their users. You will benefit from exposure to different industries, brands, CRM systems and requirements, working alongside and learning from a very experienced team. You will have significant opportunities to grow by bringing their own unique value & shaping their own career path, by specialising in technical, project management or analytical & reporting areas within the team.

The Requirements
We want to bring to the team a curious, agile mind, eager to have an impact, happy to ask for clarifications or additional training when needed. As a large part of our work is based on data and on technology solutions, you must be analytical and be interested in technology. You must be willing to take initiative and investigate data and technology challenges and perform well in a team environment.

You should have the following:

Degree with level 2.1 or above
Minimum 2 years’ experience in a B2C CRM position
Experience managing push notifications and / or email campaigns
Strong interest in data analytics, and experience reviewing data, inferring results and drawing accurate & statistically sound conclusions.
Very strong communication skills
Perfect spoken and written English
Ability to focus on a task and get it done quickly with a high attention to detail
Ability to prioritise and organise your work to meet tight deadlines
Great work ethic and a desire to learn and progress

Due to the varied nature of CMA's CRM clients, any of these would be a massive plus:

Knowledge of HTML for emails
Experience working with mobile apps
Statistical modelling experience
Experience with project management
The ability to write to an excellent level in a second language

Location

Please send your CV and cover letter to careers@consultmyapp.com
Good luck!

Now Hiring: Mobile Marketing Consultant (ASO)

The Role - Mobile Marketing Consultant

Your Role

The one thing above all we expect from our Consultants is an appetite to do things better!
In this role, you will report to the head of App Store Optimization, although you will work alongside each of our 3 principal Consultancy areas (UA, ASO and CRM). You will be asked to work on a number of varied projects and manage a number of clients.

Mobile Marketing is a complex area and our clients trust CMA to keep them ahead of the competition. They will follow our advice and implement our suggested strategies.

As Mobile Marketing Consultant, you will learn CMA’s techniques and frameworks, stay abreast of the latest developments in marketing and ensure clients and colleagues benefit from this acquired knowledge.

On a typical day, you’ll be expected to delve into our client’s data (ranging from keyword performance to downloads per territory and user LTV), and identify avenues for growth. Grounded in data analysis, you’ll use your creativity to translate those learnings into actionables: You’ll provide updates for clients’ presence on app stores, work with their designers to create imagery and video in order to increase their performance and liaise with their product team to prioritise ASO-driven recommendations.

You’ll ensure our clients benefit from market changes. Finally, you’ll prepare performance reports for our clients and ensure their needs are met on an ongoing basis.

Research and ambition to learn is key: Should my travel app have an Apple TV build? Is there a space for my app in the German market? Should I care about Kindle apps? Those are some of the business decisions you may be asked to investigate and provide informed decisions on.

You will be expected to work with clients in a varied range of sectors including Publishing, Travel, Wagering and Social Networking.

Experience Required

Although training is provided on the job (after all our designed services are unique to us!), we do expect previous work experience with focus on data and statistical analysis with exposure to data visualisation tools. Having worked with solutions like Tableau is a massive plus! You must be passionate about mobile marketing and have facility to learn new tools and technologies.
As most of what we do is based on data - you absolutely have to be data-driven, have an analytical mind and be creative to turn numbers into real stories!

Location

Please send your CV and cover letter to careers@consultmyapp.com
Good luck!