Careers
Who are we? ConsultMyApp was founded in 2016, and provides marketing services to its clients in the mobile app industry, delivering services from User Acquisition and App Store Optimization through to User Lifecycle Messaging, Platform Migration, Product Analytics and Business Intelligence. Our approach is unique and shaped by our experience working in mobile tech (from startups to Unicorns), large consultancies (from Accenture to Deloitte), and data-driven businesses (from SAS to Experian) - quite simply we know what we're doing when we're given a goal and we don't commit to things we can't deliver; we promise, we define and we demonstrate results day-in-day-out, with industry-leading expertise, project execution & demonstrable ROI. Far from a black box, we embed ourselves into our client's businesses, working as an extension to their teams to impart knowledge, and bring a mature, open, consultancy-led approach that we believe distinguishes ourselves from the typical 'agency'...
Each of our services has been crafted by industry-leading experts in an analytically-driven manner to increase, optimize & provide insight into one or more of the following core app metrics – acquisition volume & quality, user retention, engagement & monetization. This world-class service portfolio has delivered incredible results for each of our clients, with amazing feedback and case studies, and has quickly established CMA as one of the foremost global service partners in the mobile app industry. In fact, we'd happily introduce you to any one of our clients as a reference case for you, just let us know :-
The company itself has a large and varied portfolio of clients from tier-1 international brands such as Deliveroo, SEGA, King.com, Virgin Media O2, General Motors (amongst many others), through to smaller, rapidly-growing future-leaders for whom we're underpinning, supporting & accelerating the growth demanded of them
Our Services: CMA works tirelessly to not only deliver an exceptional level of service to our clients across fixed-scope projects and our managed services, but we also like to work as an extension to our client’s teams. In that way, CMA certainly doesn't operate as a black-box, and instead encourages our clients to learn from us, and work in a highly collaborative manner along the way.
The CMA service portfolio is wide but has been built from the ground up by our team of experts and whether we’re delivering ASO, User Acquisition, CRM or post-acquisition engagement strategies, one thing is for certain – everything we do can be measured. For our clients this means we can make commitments with confidence that they can hold us to, and for us it means we have a great way of monitoring and improving our work in an ongoing way – a win-win approach!
Open Roles at CMA:
CRM Executive
Location: Central London, the Gherkin Building
Work model: Hybrid
Salary: £45,000.00 to £60,000.00 annum. Depending on experience
The CMA CRM team helps clients maximise the retention and conversion of their app’s users
through omni-channel campaigns (predominantly app & browser push notifications, emails, inbox
and in-app messages). As a solid understanding of messaging capabilities are essential the
success of the CRM team our team supports clients in selecting, integrating and using the right
CRM platform for them; this commonly includes liaising with the client Product & Development
teams. The CRM team ultimately aims to provide analysis, strategy, preparation (liaising with
Creative teams), campaign & journey execution, reporting and optimisation.
As a member of the CRM team you are expected to work on all of these areas and manage your
own accounts from the get-go. You will be responsible for the delivery of these services to your
clients, with the support of your manager and the senior Consultants within the CRM team when
necessary.
A few examples of the areas you will be expected to deliver for our clients:
- Build a strong relationship with your clients and embed yourself as a key member of
their team - Project-manage initiatives and provide visibility on timelines and progress to your
team and your client on a regular basis. - Analyse the client needs and customer behaviour to draw learnings, futurestrategies and theories
- Build a CRM strategy that will release and exceed the client’s expectations
- Analyse clients data or CRM practices and identify areas for improvement, and
- Negotiate SLAs KPIs with clients
- Deliver your plan to the client, identify obstacles, and assure them that the strategy you have suggested is the best for them
- Develop a communications plan to fulfill your strategy
- Build data specifications for your clients’ development teams so they may integrate the underlying technology in order to support your campaigns
- Undertake QA of the CRM integration and liaise with your clients’ developers
- Write creative briefs, data briefs and liaising with creative teams (coordinators, designers, copywriters, translators)
- Writing or reviewing copy in order to comply with client briefs and drive conversion goals
- Designing and implementing test plans and optimizing push notifications, in-app messaging, inbox messages, browser push and email (amongst others!)
- Setting-up or reviewing campaign mechanics across a range of CRM platforms
- Setting-up reports and analysing campaign/strategy performance
- Monitoring email reputation and making recommendations
yourself on specific CRM platforms as required. We expect you to have an advanced knowledge
of CRM systems and quickly learn new CRM tools as and when necessary. From being a solid
CRM practitioner, we expect you to become a mobile CRM expert following our training, growing
and sharing your knowledge with the team.
workload with pressing priorities, and in building relationships with stakeholders in various teams.
As a large part of our work is based on data and on technology solutions, you must be analytical
and have a keen interest in technology. You must be willing to take initiative and investigate data
and technology challenges and perform well in a team environment. You will need to be both
strategical and hands-on, able to look at the big picture and prioritise the activities with the
highest return, as well as look at campaigns day-in and day-out and not make mistakes in their
set-up.
- Proven experience in a B2C CRM position
- Experience managing push notifications and / or email campaigns
- Strong experience in data analytics, requesting, reviewing data, inferring results and drawing accurate & statistically sound conclusions
- Very strong communication skills
- Ability to focus on a task and get it done quickly with a high attention to detail
- Ability to prioritise and organise your work to meet tight deadlines
- Great work ethic and a desire to learn and progress
- Due to the varied nature of CMA's CRM clients, any of these would be a massive plus:
- Knowledge of HTML for emails
- Knowledge of Web-HTML, to be used for in-app messages
- Experience working with mobile apps
- Experience working in cross functional teams
Benefits of working at CMA
- Private healthcare through Vitality
- 20 holidays + bank holidays (up to five)
- Gifted the three days off between Christmas and New Year
- The day off on your birthday (if it is on a work day)
- A off for your child's first day of school
- Weekly Team Lunch
- Quarterly Team events
- Referral Bonus
- Structured traning programs and training allowance
- Prestigious work location - the Gherkin!
might be required to establish a working relationship our clients in the UK and abroad.
CRM Executive
Location: Central London, the Gherkin Building
Work model: Hybrid
Salary: £27,000.00 to £32,000.00 annum. Depending on experience
CMA constantly strives to deliver an exceptional level of service to its clients and aims to be an extension of its clients’ teams. This has cultivated a fast-paced environment, where the CRM and Onboarding teams stay abreast of advances in
technology and work collaboratively with clients to help them maximise customer retention through omnichannel campaigns. The CRM team supports clients in selecting the right CRM platform for them and ultimately aims to provide analysis, strategy, preparation, campaign & journey execution, reporting and optimisation. The Onboarding team manages the platform integrating project as well as guiding the client to successful completion of their initial functional and value milestones.
- Setting up or reviewing campaign mechanics across a range of CRM platforms
- Implementing and testing push notifications, in-app messaging, inbox messages, browser push and email (amongst others!)
- Conducting industry benchmarks and competitor analysis
- Pulling data extracts from CRM platforms, analysing, correlating and refreshing reports
- Assisting with testing of CRM implementations & messaging within client apps
- Writing creative briefs, liaising with creative teams (coordinators, designers, copywriters, translators)
- Writing or reviewing copy
- Manage various platform integration projects
- Lead multiple structured sessions with the clients introducing them to the specifics of the platform
- Understand client use cases and help them achieve their scope for the duration of the project
- Advise on clients’ data structure
- Provide support with both the technical integration and functionality of the platform
We are looking for an individual who is eager to learn and to have an impact whilst still comfortable seeking clarification or additional training when needed. As a large part of our work is based on data and technology solutions, you should be analytical and be interested in technology. You must be willing to take initiative and investigate data and technology challenges and perform well in a team environment.
You should have the following:
- An analytical mind, being very comfortable with data, knowing what to look for, with the ability to derive insight and action from results.
- Excellent organisational skills. The ability to follow the process efficiently is key.
- The ability to prioritise and organise your work to meet tight deadlines
- A great work ethic and a desire to learn and progress
- Self-learner
- Passionate about data-driven marketing and the ability to adapt to ever-evolving client needs and objectives
- Communicate in a professional manner
- Passionate about improving their technical skills
Desirable but not essential:
- Knowledge of HTML for emails
- Knowledge of mobile app marketing
- Experience managing push notifications and/or email campaigns
might be required to establish a working relationship our clients in the UK and abroad.