App Marketing Blog.
Learn more about what ConsultMyApp do, including insights into how to achieve a winning App Marketing Strategy.
Does Better AI Visibility Deliver App Store Success?
Does AI App Visibility really drive App Store success? We analysed 60 iOS apps using APPlyzer’s AI Visibility Index and GPT 5.5 — and found it matters, but it is not a replacement for ASO, store search, paid acquisition, or brand demand.
Your app rating directly impacts ranking & downloads
Most teams underestimate how much app ratings actually drive growth.
Our latest analysis of 17,000+ US App Store apps shows that moving from 4.0★ to 4.8★ isn’t just cosmetic, it’s linked to materially better rankings, thousands of extra installs per month, and more efficient paid acquisition.
How Does the Apple Ads Auction Actually Work?
An essential in-depth guide on Apple Ads and exactly how they work in 2026
Getting ready for the new Apple Search Ad placements using ASA data 🔍📈
Learn how to prepare for (and actively manage) the new Apple Search Ad placements in this article. We also look at some brand new & exciting auction data available and how it’s the only way of really managing ASA effectively in 2026
🎅 The Apps That Sleigh the Charts: Unwrapping Christmas 2025’s Festive App Trends
A festive look at some of the trends in app performance and keywords across the US App Store and US Play Store in December 2025, showing how essential reliable app store data tools are to any app marketer!
SORA’s Android Debut: OpenAI’s Video Generation App Surges to the Top 10 on Google Play
SORA finally launched on Android this week, so we took a look at the data (a whole 3 days in) to see how it’s comparing to the whirlwind that was its launch on the App Store! Needless to say, it’s fully packed with app marketing data as you’d expect!
🏆 The Sora Effect: How One App Ignited an AI Video Boom on iOS
Just how quickly did Sora appear and take over the US app store!? With nearly 6 million downloads in just a few weeks, it’s not only driving visibility for Sora but also helping other similar apps gain users!!
📈 Trump’s 2025 Crypto Announcements: How They Shook Up App Store Rankings & Keyword Popularity
The impact Donald Trump’s 2025 Crypto announcements have had on App Store search patterns and the success of specific apps in the crypto app market
🚀 How to Quickly Build an Organic CPP Strategy for the App Store: A Real Example with Duolingo 🦉
How to effectively build an organic Custom Product Page Strategy in minutes
How to Really Use ChatGPT for ASO: Why You Can’t Ignore Live App Store Data
How to use ChatGPT for App Store Optimization (ASO)
Is Apple Now Indexing Screenshot Titles on the App Store?
Is Apple indexing Screenshot Headings on the App Store - the ConsultMyApp blog investigates. A Deep Dive Into Ranking Behaviour Across 8 Leading Apps, By ConsultMyApp & APPlyzer
Understanding the App Store Algorithm 2025: Challenges and Best Practices for ASO Success
App Store Algorithm 2025 Explained
The Top 10 Free ASO Tools You Should Be Using Right Now (2026 update)
Wondering what the best Free ASO Tools are in 2026? Look no further as our team of Consultants delve into the available solutions, providing a summary of each and where you might want to use them :-)
APPlyzer Now Free Forever Up to 100 Keywords – Empowering Developers with Unmatched ASO Tools
APPlyzer is excited to announce that it will now offer its App Store Optimization keyword tracking tools for free, indefinitely, for up to 100 keywords.
Tell us where you see your app in 12 months.
We’ll help you get there.
We exist to help your app perform at its very best. Get in touch for a chat about your App Marketing goals, or let us take a look at your setup for a completely commitment free audit. Either way - we are here to help.