How to Really Use ChatGPT for ASO: Why You Can’t Ignore Live App Store Data
The buzz around using ChatGPT for App Store Optimization (ASO) is real. You can brainstorm keyword ideas, draft descriptions, and even get feedback on app store copy in seconds. But here’s the hard truth: without access to live App Store or Play Store data, you’re missing critical context—and your ASO decisions will always be incomplete.
This isn’t a theoretical problem. It’s something we ran into repeatedly while working with ASO teams and product managers—people who knew how to use AI for creative support, but hit a wall when it came to actual decision-making.
Let’s unpack what’s possible with ChatGPT alone, where it falls short, and what you unlock when you add live data into the workflow.
1️⃣ ChatGPT Isn’t an ASO Expert (And Sometimes Gets It Wrong) 🤖❌
It’s easy to assume ChatGPT is up to speed with ASO best practices. The reality: while it knows a bit, its advice is often very surface-level—and sometimes outdated or simply incorrect. For example, it might suggest optimizing long descriptions on iOS for keywords (which are not indexed at all), or miss crucial details about ranking algorithm changes or what actually drives search visibility on each store.
In contrast, platforms like APPlyzer Chat have been trained and structured by world-leading ASO experts at ConsultMyApp. That means you’re getting research, analysis, and practical advice based on current best practices and what’s working in the real world, not just theoretical knowledge or stale data. When you’re making calls that affect downloads, discoverability, and revenue, you need guidance you can trust.
2️⃣ ChatGPT Is Great at Relevance, But Not Popularity or Competition 🔍📉
If you ask ChatGPT to suggest keywords for your app, it does a solid job at generating relevant terms based on your app’s features and purpose. But relevance is only half the equation.
What you can’t get from ChatGPT alone:
Which keywords people are actually searching for right now
How many daily impressions those keywords generate
How competitive those keywords are in your category
Real ASO means answering: “If I invest in optimizing for this keyword, what’s the realistic potential for organic growth?” Without live store data on search score and impressions, you’re making educated guesses at best.
3️⃣ Visibility Into Rankings—Yours and Your Competitors 🏁🔝
A recurring question for any ASO manager: Where am I ranking for my key terms? How have my rankings changed over time? Which competitors are moving up or down for the keywords I care about?
ChatGPT can’t answer those questions. It has no direct connection to ranking data. But with live integration, you can:
Pull up your exact ranking for any keyword, in any country 🌎
Track how those rankings evolve 📈
See who’s holding the top spots and how stable those positions are
This isn’t just nice to have—it’s the baseline for any serious ASO work.
4️⃣ Understanding the Real Creative Landscape 🎨📱
One of the most overlooked parts of ASO is creative analysis: what do the leading apps in your category actually show in their screenshots, icons, and videos? Are there visual trends or messaging patterns among the top performers?
ChatGPT can help you generate new screenshot ideas, but it doesn’t know what’s trending right now. When you add real store data, you can:
See the actual screenshot themes, colors, and messages used by leaders in your space
Analyze the structure and language of their metadata—title, subtitle, descriptions, even how they use keywords
Understand what “good” looks like based on real, current evidence—not just general best practices
5️⃣ Evaluating True Keyword Opportunities 🚀🗝️
New keyword opportunities don’t just come from brainstorming—they come from seeing what’s emerging in the live store data.
For example:
Which autocomplete search terms are trending right now?
How strong are the apps currently ranking for those terms?
What’s the gap between your current ranking and the top 15 (where real impact happens)?
With only ChatGPT, you can generate ideas. But with integrated data, you can score those ideas: filter out keywords with low search volume, spot ones with low competition, and focus your optimization efforts where they matter most.
6️⃣ ChatGPT: Your Research Assistant, Not a Replacement for Enterprise ASO Expertise
For now, ChatGPT is a wonderful research assistant that can make your life as an ASO manager much easier. It accelerates ideation, helps break writer’s block, and can quickly organize your initial keyword lists or creative ideas.
But it’s important to understand: ChatGPT—even when connected to live App Store and Play Store data—is not a replacement for enterprise-grade ASO provided by an agency.
Why? Because leading ASO agencies bring together deep expertise across multiple areas of app marketing—not just technical ASO knowledge. They deliver strategic insight, creative direction, advanced testing methodologies, market intelligence, and often support with broader acquisition, retention, and monetization strategies. All of these elements are essential for building and sustaining a market-leading ASO strategy in highly competitive categories.
🔑 What ChatGPT with live data does offer is a huge productivity boost:
It saves you hundreds of hours throughout the year
Supports you in making data-driven optimization decisions quickly
Lets you focus your time and energy on strategic work, not manual research
But to truly lead your category, there’s no substitute for the breadth and depth of expertise that a top ASO agency provides.
7️⃣ Why We Built This: The Workflow That Actually Works 🛠️
In building APPlyzer Chat, we weren’t trying to create just another tool. The goal was to give ASO professionals and teams the workflow they were already trying to create in Excel, Notion, or in their heads:
Use ChatGPT to ideate and iterate—draft copy, brainstorm keywords, get initial creative concepts.
Immediately validate those ideas with live store data—search scores, impressions, current rankings, competitive landscape.
Make data-backed decisions, not guesses.
Without that live feedback loop, you risk spending weeks optimizing around the wrong terms or missing out on easy wins your competitors are capitalizing on.
🏁 The Takeaway
ChatGPT brings a new level of speed and creativity to ASO work. But unless you pair it with real, current App Store and Play Store data—and advice grounded in real ASO expertise—you’ll always be working with half the story.
The reality is simple: Data and expertise are the difference between guesswork and results. That’s why connecting ChatGPT to live store data and current best practices isn’t a luxury for ASO—it’s a requirement.