App Marketing Blog.
Learn more about what ConsultMyApp do, including insights into how to achieve a winning App Marketing Strategy.
The US Streaming App Search Wars: TV streaming owns the sofa, sports gets messy, and half the country has lost the remote
US App Store streaming search is not one tidy market. It is a fight between TV streaming, free movies, short dramas, sports betting, anime, kids content and a surprisingly huge number of people trying to find the remote.
The UK Retail App Search Wars: AliExpress owns the front door, and Very seems to be everywhere
AliExpress owns the front door, Very is everywhere, and Mytheresa is causing trouble. Welcome to the UK retail App Store search wars.
Who’s Winning Apple Search Ads Across UK Finance Apps?
Apple Search Ads are reshaping UK finance app marketing. We analysed 39 banking, fintech, insurance, savings, ISA, credit card, loan and investment app keywords to see which brands are winning paid App Store visibility — and what mobile marketers can learn from the UK finance ASA landscape.
How Does the Apple Ads Auction Actually Work?
An essential in-depth guide on Apple Ads and exactly how they work in 2026
The AI race between ChatGPT and Gemini in the App Store - who’s winning so far?
A detailed look at how AI apps are battling for real-estate in the App Store
Apple Search Ads Data Shows Google Gemini’s App Store Takeover Attempt🤯
How Google spent money like it was going out of fashion, and threw at least $11m at Apple Search Ads in an attempt to blanket the App Store and promote the Gemini brand!
Getting ready for the new Apple Search Ad placements using ASA data 🔍📈
Learn how to prepare for (and actively manage) the new Apple Search Ad placements in this article. We also look at some brand new & exciting auction data available and how it’s the only way of really managing ASA effectively in 2026
Understanding the App Store Algorithm 2025: Challenges and Best Practices for ASO Success
App Store Algorithm 2025 Explained
Is ASA Really a Friend? Rethinking App Store Acquisition in 2024.
The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi.
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