App Marketing Blog.
Learn more about what ConsultMyApp do, including insights into how to achieve a winning App Marketing Strategy.
How Does the Apple Ads Auction Actually Work?
An essential in-depth guide on Apple Ads and exactly how they work in 2026
The AI race between ChatGPT and Gemini in the App Store - who’s winning so far?
A detailed look at how AI apps are battling for real-estate in the App Store
Apple Search Ads Data Shows Google Gemini’s App Store Takeover Attempt🤯
How Google spent money like it was going out of fashion, and threw at least $11m at Apple Search Ads in an attempt to blanket the App Store and promote the Gemini brand!
Getting ready for the new Apple Search Ad placements using ASA data 🔍📈
Learn how to prepare for (and actively manage) the new Apple Search Ad placements in this article. We also look at some brand new & exciting auction data available and how it’s the only way of really managing ASA effectively in 2026
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