App Marketing Blog.
Learn more about what ConsultMyApp do, including insights into how to achieve a winning App Marketing Strategy.
How does my metadata impact Apple Search Ads performance & auction position?
We analysed 56,063 Apple Search Ads auction-position observations and 1,910 screenshots from APPlyzer to test whether metadata, default creatives and Custom Product Pages influence auction rank.
Apple Search Ads share of voice: why the top 50 auction positions matter
Most Apple Search Ads SoV tools stop at the top two ads. Our analysis shows you need the top 50 to see the real picture.
VAR Is Only 6% More Popular Than an Own Goal
Fresh APPlyzer data from the US iPhone App Store shows that “VAR” is only 6% more popular than “own goal”. The stranger result is in Apple Search Ads, where searches for VAR triggered three weather apps and a Wi-Fi analyser, while football apps were nowhere to be seen.
The UK Retail App Search Wars: AliExpress owns the front door, and Very seems to be everywhere
AliExpress owns the front door, Very is everywhere, and Mytheresa is causing trouble. Welcome to the UK retail App Store search wars.
Who’s Winning Apple Search Ads Across UK Finance Apps?
Apple Search Ads are reshaping UK finance app marketing. We analysed 39 banking, fintech, insurance, savings, ISA, credit card, loan and investment app keywords to see which brands are winning paid App Store visibility — and what mobile marketers can learn from the UK finance ASA landscape.
Your app rating directly impacts ranking & downloads
Most teams underestimate how much app ratings actually drive growth.
Our latest analysis of 17,000+ US App Store apps shows that moving from 4.0★ to 4.8★ isn’t just cosmetic, it’s linked to materially better rankings, thousands of extra installs per month, and more efficient paid acquisition.
Tell us where you see your app in 12 months.
We’ll help you get there.
We exist to help your app perform at its very best. Get in touch for a chat about your App Marketing goals, or let us take a look at your setup for a completely commitment free audit. Either way - we are here to help.