App growth is no longer a mystery — the data shows that the top publishers dominate the App Store not through luck but through repeatable, engineered systems. In 2026, app success won’t be about chance — it will be about structure, process, and engineered demand, which is exactly what CMA is here to help build.

Weak acquisition often gets mistaken as weak demand. 

Giving a false impression of market interest and a skewed view of all your team’s hard work. 

Acquisition channels need testing just as much as the product itself. And chances are, your budget isn’t limitless, investors, internal or otherwise, won’t wait forever to see traction. 

That’s why it’s crucial to move fast, read the signals, and focus on the channels that bring decent volume. 

A short, but very useful blog post this week from the UA team at CMA! Lots of food for thought across a wide range of areas from SKAN mapping to MMP’s to the very heated topic of organic cannibalization….

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi.

The Sustainable Growth Handbook provides an essential guide for organizations eager to foster lasting growth through acquisition, product innovation, and deeper customer engagement.