Custom Product Pages (CPPs) are one of the most powerful — and most misunderstood — tools in App Store Optimisation. This guide breaks down how to identify high-impact CPP opportunities using real App Store data, so you can match user intent, improve conversion, and drive more app downloads across organic and paid traffic.

App growth is no longer a mystery — the data shows that the top publishers dominate the App Store not through luck but through repeatable, engineered systems. In 2026, app success won’t be about chance — it will be about structure, process, and engineered demand, which is exactly what CMA is here to help build.

SORA finally launched on Android this week, so we took a look at the data (a whole 3 days in) to see how it’s comparing to the whirlwind that was its launch on the App Store! Needless to say, it’s fully packed with app marketing data as you’d expect!

Just how quickly did Sora appear and take over the US app store!? With nearly 6 million downloads in just a few weeks, it’s not only driving visibility for Sora but also helping other similar apps gain users!!

Growth doesn’t just mean opportunity. It means competition. The bigger the industry gets, the more saturated it becomes, and the harder it is for any single app to carve out its piece of the billion-dollar pie.

App Marketing Agency overview for 2025 - just what is an exceptional app marketing agency today?

How to effectively build an organic Custom Product Page Strategy in minutes

Is Apple indexing Screenshot Headings on the App Store - the ConsultMyApp blog investigates. A Deep Dive Into Ranking Behaviour Across 8 Leading Apps, By ConsultMyApp & APPlyzer

ASO Agency of the Year ConsultMyApp talks about ASO in 2025, and how to use it to your advantage

A short, but very useful blog post this week from the UA team at CMA! Lots of food for thought across a wide range of areas from SKAN mapping to MMP’s to the very heated topic of organic cannibalization….

The Sustainable Growth Handbook provides an essential guide for organizations eager to foster lasting growth through acquisition, product innovation, and deeper customer engagement.