App Marketing Blog.
Learn more about what ConsultMyApp do, including insights into how to achieve a winning App Marketing Strategy.
VAR Is Only 6% More Popular Than an Own Goal
Fresh APPlyzer data from the US iPhone App Store shows that “VAR” is only 6% more popular than “own goal”. The stranger result is in Apple Search Ads, where searches for VAR triggered three weather apps and a Wi-Fi analyser, while football apps were nowhere to be seen.
The US Streaming App Search Wars: TV streaming owns the sofa, sports gets messy, and half the country has lost the remote
US App Store streaming search is not one tidy market. It is a fight between TV streaming, free movies, short dramas, sports betting, anime, kids content and a surprisingly huge number of people trying to find the remote.
Getting ready for the new Apple Search Ad placements using ASA data 🔍📈
Learn how to prepare for (and actively manage) the new Apple Search Ad placements in this article. We also look at some brand new & exciting auction data available and how it’s the only way of really managing ASA effectively in 2026
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