Is Apple indexing Screenshot Headings on the App Store - the ConsultMyApp blog investigates. A Deep Dive Into Ranking Behaviour Across 8 Leading Apps, By ConsultMyApp & APPlyzer

ASO Agency of the Year ConsultMyApp talks about ASO in 2025, and how to use it to your advantage

App Store Algorithm 2025 Explained

Wondering what the best Free ASO Tools are in 2025? Look no further as our team of Consultants delve into the available solutions, providing a summary of each and where you might want to use them :-)

A short, but very useful blog post this week from the UA team at CMA! Lots of food for thought across a wide range of areas from SKAN mapping to MMP’s to the very heated topic of organic cannibalization….

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi.

In the competitive landscape of digital advertising, Apple Search Ads (ASA) have emerged as a powerful tool, especially when compared to traditional platforms like Google Ads.

Mike Rhodes, CEO and Founder of ConsultMyApp (CMA)—an award-winning growth consultancy specialized in gaining and retaining users—joins Mobile Marketing Magazine in an engaging interview to share how brands on any budget can adopt this mindset and power profitability.

Privacy changes from Apple and Google limit the supply of granular data, pushing marketers to fundamentally rethink performance goals and shift to strategies that allow them to use the data they see at the top of the funnel to reach, engage and monetize at the appropriate times to generate impressive results. 

Stepping into new areas, especially with business software like CRM, often brings a slew of unfamiliar terms. For those who use CRM software daily, this language is second nature. But for those new to CRM systems, it's easy to feel swamped by the terminology.

We gathered some of the best app store optimization tools for various daily and strategic tasks. We recommend you consider including the most appropriate ones for your app store optimization strategy. 

In the rapidly evolving world of mobile apps, standing out from the competition is essential for growth. App store optimization (ASO) drastically boosts the visibility and usability of mobile apps.

In this article, we'll go through the specifics of app store optimization while emphasizing its significance and describing all the benefits it offers.

Yes, the features we use on our iPhones are changing at an ever increasing pace. As a result, you sometimes have to compromise between privacy and convenience on your device. If you have an app in the app store, then so do your users.

Privacy regulations, whilst welcomed by many users, make the old ways of collecting and using data tricky for mobile marketers. But these measures can benefit app builders as much as they do app users – it’s just about adapting.

Senior Data Analyst, Apitchaya Rawara, and ASO Team Lead & Senior Mobile Consultant, James Ventris, led a workshop at the APS on standing out in an overloaded market.

CMA is happy to say that we are now ISO certified – in just 3 months. We are now officially stamped as a credible company, with reliable value, and our clients can be sure of their trust in us.

User retention is notoriously difficult for mobile apps. The good news is we know a thing or two about user retention, and by addressing these four key areas in your engagement strategy you’re much more likely to retain your users.

CMA awarded Effective Mobile Marketing Awards 2022 for Most Effective Finance App Campaign and Most Effective Use of Data.

ConsultMyApp officially named as one of the Best Recommended and Reviewed Mobile & App Marketing Partner companies at The Manifest company awards 2022