App Marketing Blog.
Learn more about what ConsultMyApp do, including insights into how to achieve a winning App Marketing Strategy.
What Impact Does a Primetime TV Endorsement Have on an App?
When MarineTraffic was praised on primetime US TV, it created a rare natural experiment for app marketers. Using APPlyzer data for US iPhone, we looked at what happened next: brand demand, category demand, competitor spillover, rankings, and even the Apple Search Ads angle.
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