App growth is no longer a mystery — the data shows that the top publishers dominate the App Store not through luck but through repeatable, engineered systems. In 2026, app success won’t be about chance — it will be about structure, process, and engineered demand, which is exactly what CMA is here to help build.

Discover how legacy enterprises—from banks to retail giants—can stay competitive by embracing mobile-first strategy. This article explores why heritage alone can’t drive growth, how leading brands modernise apps, CX and acquisition, and what it takes to build relevance in the mobile attention economy.

SORA finally launched on Android this week, so we took a look at the data (a whole 3 days in) to see how it’s comparing to the whirlwind that was its launch on the App Store! Needless to say, it’s fully packed with app marketing data as you’d expect!

Weak acquisition often gets mistaken as weak demand. 

Giving a false impression of market interest and a skewed view of all your team’s hard work. 

Acquisition channels need testing just as much as the product itself. And chances are, your budget isn’t limitless, investors, internal or otherwise, won’t wait forever to see traction. 

That’s why it’s crucial to move fast, read the signals, and focus on the channels that bring decent volume. 

Legacy platforms are sticky by design. The longer you stay, the deeper the roots: data schemas, workflows, team muscle memory. 

It’s why so many UK brands keep paying for tools that barely deliver. Migration feels like a gamble. But standing still is the bigger risk. 

Just how quickly did Sora appear and take over the US app store!? With nearly 6 million downloads in just a few weeks, it’s not only driving visibility for Sora but also helping other similar apps gain users!!

Growth doesn’t just mean opportunity. It means competition. The bigger the industry gets, the more saturated it becomes, and the harder it is for any single app to carve out its piece of the billion-dollar pie.

App Marketing Agency overview for 2025 - just what is an exceptional app marketing agency today?

How to use ChatGPT for App Store Optimization (ASO)

Is Apple indexing Screenshot Headings on the App Store - the ConsultMyApp blog investigates. A Deep Dive Into Ranking Behaviour Across 8 Leading Apps, By ConsultMyApp & APPlyzer

Wondering what the best Free ASO Tools are in 2025? Look no further as our team of Consultants delve into the available solutions, providing a summary of each and where you might want to use them :-)

A short, but very useful blog post this week from the UA team at CMA! Lots of food for thought across a wide range of areas from SKAN mapping to MMP’s to the very heated topic of organic cannibalization….

While both the App Store and Play Store have systems that determine keyword rankings and app visibility, the Play Store's algorithm is more dynamic, presenting marketers with frequent and significant changes. 

This article will explore how these algorithms work, the unique challenges posed by the Play Store, and best practices for maintaining visibility and growth in a constantly shifting landscape. 

Enhancing your App’s UX/UI is not just about being visually appealing it also has a profound impact on App Store Optimization (ASO), engagement, and user acquisition in mobile app marketing.

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that's every app developer's dream, right? 

Leveling up your marketing strategy is no easy feat. It requires your teams to continuously adapt and pivot based on an evolving customer profile. This dynamic approach connects multiple data sources to create fluid customer segments. Collecting, organizing, and analyzing this data is beyond what marketers can achieve alone.

Privacy changes from Apple and Google limit the supply of granular data, pushing marketers to fundamentally rethink performance goals and shift to strategies that allow them to use the data they see at the top of the funnel to reach, engage and monetize at the appropriate times to generate impressive results. 

Yes, the features we use on our iPhones are changing at an ever increasing pace. As a result, you sometimes have to compromise between privacy and convenience on your device. If you have an app in the app store, then so do your users.