How Legacy Clouds Hold UK Brands Back (And What To Do About It)
A growth team with targets breathing down their necks.
Ideas ready.
Creative lined up.
Budget signed off.
But the platform?
Slow. Manual. Clunky.
Every “quick update” turns into tickets.
Every ticket eats up days.
Days stack into weeks.
By the end of the quarter, two months are gone.
Not spent growing.
Spent wrestling with outdated tech.
That’s the reality for UK brands still shackled to legacy engagement clouds.
License fees wasted on features nobody uses. Campaigns stuck in molasses. And a migration that feels too messy, too risky, too expensive to tackle, so it gets kicked down the road.
Quarter after quarter.
Year after year.
The delay feels safe. But it isn’t. Because “safe” is the reason your competitors are moving faster, launching quicker, and leaving you behind.
The Lock-In Problem
Legacy platforms are sticky by design. The longer you stay, the deeper the roots: data schemas, workflows, team muscle memory.
It’s why so many UK brands keep paying for tools that barely deliver. Migration feels like a gamble. But standing still is the bigger risk.
The Shift: Making Migration Viable
Here’s the good news. Migration doesn’t need to mean chaos.
MoEngage is redefining the migration experience with MoUpgrade, a unique program designed to help brands transition smoothly with zero disruptions, minimal cost, and maximum efficiency. The program is built on three powerful pillars. Automated Agents for Faster transition, Migration Credits to reduce switching costs and Dedicated Migration Experts at your service. That’s where ConsultMyApp steps in to provide hands on service dedicated to your success.
Why CMA Makes the Difference
We’ve run migrations that leave no room for error:
Daily Mail Group moved from Braze in under two months. Zero service disruption.
Holland & Barrett switched from SFMC, delivered on time with campaigns firing on day one.
And more...
What makes these projects work isn’t luck. It’s structure.
We scope campaigns, validate data, and prioritise what moves first. We design schemas and map integrations so events flow cleanly. Campaigns get rebuilt with stability first, optimisation second. And before launch, everything is hammered with QA data checks, journey logic, rendering, parallel platform tests.
By the time you flip the switch, there are no surprises. Just a working system.
Prompts: Driving Action with Timely Cues
We don’t “lift and shift.” We deliver migrations that actually stick.
First comes the audit: what stays, what goes, what changes.
Then the blueprint: event schemas, attributes, integrations.
Campaigns follow — some rebuilt like-for-like, others levelled up with MoEngage’s advanced features.
Before go-live, we test everything to breaking point.
And once you’re live, we don’t walk away. We train, hand over playbooks, and stay close until your team is flying solo.
It’s migration without the horror story.
Why Now
Every quarter you delay is another two months gone. More license fees wasted. More campaigns slowed. More moments missed.
The path forward is simple:
MoEngage provides the framework.
CMA delivers the migration.
You get out of the slow lane and back into growth.
The only real risk left? Doing nothing.
Want to find out more? Reach out today.