Weak acquisition often gets mistaken as weak demand. 

Giving a false impression of market interest and a skewed view of all your team’s hard work. 

Acquisition channels need testing just as much as the product itself. And chances are, your budget isn’t limitless, investors, internal or otherwise, won’t wait forever to see traction. 

That’s why it’s crucial to move fast, read the signals, and focus on the channels that bring decent volume. 

Legacy platforms are sticky by design. The longer you stay, the deeper the roots: data schemas, workflows, team muscle memory. 

It’s why so many UK brands keep paying for tools that barely deliver. Migration feels like a gamble. But standing still is the bigger risk. 

Wellness apps promise better habits—but keeping users motivated is the real challenge. Here’s how to bridge the gap between intention and action.