An award-winning ASA strategy for WynnBET.
Competing for market share in the online gambling sector demands a shrewd acquisition strategy. Our insight-driven ASA strategy helped WynnBET hit the jackpot, significantly enhancing deposit values.
WynnBET is a leading US mobile sports and casino betting app, active in nine different states. Operating in this dynamic market means adapting to diverse regulations and competitive pressures.
Aiming to lift its gross gaming revenue, WynnBET focused on elevating deposit levels from its user base by reaching out to a more qualified audience — those with a higher likelihood of increased spending.
Our collaboration centered on crafting an Apple Search Ads (ASA) strategy powered by data analytics to identify and promote the most impactful campaigns and keywords, alongside offering actionable insights for App Store Optimization (ASO) to boost conversions.
45%
Increase in first-time deposit value
10x
Decrease in CPA (FTD)
47%
Increase in month-on-month GGR
Our approach.
We combined ASA data with insights from Appsflyer and visualized the results using Tableau Software, enabling us to experiment and track the influence on WynnBET’s key performance indicators (KPIs) such as keywords, impressions, cost per install (CPI), and cost per acquisition (CPA). Data analysis allowed us to fine-tune WynnBET’s ASA campaigns effectively.
By visualizing and digging into the data, we found the relevant cues we needed to optimize the ASA campaigns. This meant we could take immediate action, adding negative keywords to the campaigns, targeting long-tail keywords, and increasing/decreasing the biddings..
The results.
Our data-centric approach led to a notable rise in app downloads. Monthly data analysis and updates enabled us to scale the account from a modest initial investment to a significantly larger budget, resulting in a remarkable uptick in gross gaming revenue (GGR) — a 47% surge from the previous month.
First Time deposit value increased by 45% and their CPA (FTD) saw a 10x reduction.
Beyond the numbers, the strategy has refined our global campaign management, freeing up time previously spent on counterproductive tasks.
Our innovative ASA strategy not only yielded impressive results but also earned the accolade of Most Effective Use of Data at the Effective Mobile Marketing Awards in 2022.