Mobile User Acquisition Services.
Think of app marketing as an evolving frontier.
The rules of attraction constantly change, but by paying close attention, you can stay ahead of the curve.
Paid Search, Paid Social, Affiliates, Display, Influencer; the opportunities to hook users in are there—but acquiring the right users for your app profitably and at scale?
That requires a mobile-first and data-led approach. That requires attention grabbing, scroll-stopping creative. It requires fully certified acquisition experts to scale your campaigns to maximum effect. And it requires CMA.
What is Paid User Acquisition in Mobile?
Mobile Paid User Acquisition (UA) is the process of planning and buying media across a curated channel mix. It’s carefully crafting a concoction that drives installs and in-app engagement.
Unlike going for purely organic search with App Store Optimization, with paid, you’ll have a lot of channels to play with, so a lot of extra arrows in your quiver: Facebook, TikTok, Instagram, and more. Not to mention in-app and affiliate networks. Because of this, you’ll need a specialist eye for each of those arrows to hit the mark.
Pulling off a great UA strategy for mobile app downloads involves choosing the best ad platforms, creating engaging ads, ensuring they reach the right people, and continuously tweaking things based on what the data shows.
At CMA, our UA campaigns are directly tied to performance metrics that matter, and configured in a way that we can directly attribute their ROI and help your app grow sustainably.
With the upmost transparency, we integrate the data from your mobile measurement partner (MMP) back into those channels, so you have a full feedback loop from impression, to install, to conversion. Analysing where users drop off and using both creative and advanced bidding strategies to plug these gaps.
How do we generate active, profit-driving users through Paid User Acquisition?
Achieving profitability and scalability for your acquisition campaigns
Understand.
The App Deep-dive: A comprehensive audit of your app's unique selling points (USPs), user demographics, and core value proposition.
The Market Analysis: We explore your market landscape. That means finding market trends and learning what makes your users tick.
The Competitor Analysis: Let’s sneak a peek at your competitors, analyzing their strengths, strategies, and shortcomings. This gives us a clear vision of where opportunities lie and potential pitfalls to avoid.
Plan.
The Tailored Media Plan: Profitability and scalability are our mantras here. We design a media plan targeting the users who would most benefit from and engage with your app.
The Holistic Approach: Mobile advertising is vast. We leverage our knowledge across the entire spectrum, from Apple Search Ads and Google to emerging platforms like TikTok, leaving no stone unturned.
The User-Centric Strategy: Every user is entirely unique. Our media plans focus on bringing in users whose values align with your brand, ensuring not just downloads, but active engagement, monetization and retention is the goal.
Execute.
The Campaign Launch: Armed with a robust strategy, we deploy our campaigns, ensuring they’re set up to not just begin delivering results but to scale sustainably over time.
Real-time Monitoring: We don't just set and forget. We continuously monitor campaign performance, making data-informed adjustments as needed.
The Feedback Loop: Transparency is key. We believe in keeping our partners informed, providing regular updates, insights, and next steps, making certain your app's trajectory is always upward.
Not just UA.
Our Creative Edge
Our Creative team works extremely closely with our Paid Acquisition experts. In fact, they’re within spin in your chair and shoulder-tap distance. That means we have our collective finger on the pulse of what’s happening online, and that we hold our creative instinct to account, by measuring it against the hard data and adjusting accordingly.
Short-form video platforms have changed things for good. It’s our job keep an eye on the trends, the collective tastes of your target audience, and so, gauge what they’d react to. This allows us to craft attention-grabbing, scroll-stopping creative that reels in your users.
Data-driven Decisions
Post-launch, continuous monitoring, and optimization is key to the success of your paid UA strategy and ongoing ROI. We track all the important metrics across your paid and organic acquisition activities to understand where to adjust, optimize, increase, and cut-back.
Having access to an unparalleled volume of world-leading app and market data from our own data platform, APPlyzer, coupled with years working with both startups and multi-national brands, CMA has developed an incredibly powerful set of data models and reporting dashboards that we make available to our clients.
Tell us where you see your app in 12 months.
We’ll help you get there.
We exist to help your app perform at its very best. Get in touch for a chat about your Paid User Acquisition goals, or let us take a look at your setup for a completely commitment free audit. Either way - we are here to help.
Keen to learn more about Paid User Acquisition?
