Mobile Marketing Strategies
Our Consulting and Growth Services teams can support your mobile app marketing strategy at whichever stage your product is, from start-up through to developing and fully mature. At inception, we can help guide you from the first step on your mobile app journey by providing launch support which includes strategies, targets and recommendations for the right technology for your specific app.
Being a step ahead of the curve helps at this stage to select the most suitable acquisition and monetization channels. Each bespoke plan will assess key performance indicators to ascertain customer retention along with recommending partners for in-app strategy including messaging, tracking, and analytics.
Coupled with our in-depth market research, we will help you yield insights including seasonal trend analysis, market size, analysis of competitor apps, and strategies to build an audience. Helping you to fine-tune or adjust your strategy accordingly.
Finally, our two audits help optimize performance through tracking analytics to bring about efficiencies and cost savings. The marketing stack audit focuses on creating a solid footing including attribution, tracking, and data warehousing. While mobile growth audit will help improve your user acquisition rate, engagement, retention, and approach to monetization.
VISIBILITY
Increase your app's reach to the right audience & measure with our proprietary Visibility Index analytics model & dashboard.
CONVERSION
Reduce friction when potential users consider downloading your app & increase installs.
OPTIMIZATION
Continuous iteration to increase the performance of your app on the app stores.