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ConsultMyApp appoints The PHA Group as UK PR agency

ConsultMyApp appoints The PHA Group as UK PR agency

The PHA Group announced its appointment by mobile marketing consultancy, ConsultMyApp, to manage its Communications strategy.

One of London’s leading independent PR agencies, The PHA Group, has been tasked with building the media profile of ConsultMyApp to help it become recognised as the best in the business and the go-to authority within the mobile marketing space.

The agency will also raise the profile of ConsultMyApp’s Founding Director, Mike Rhodes, in sharing his expertise on mobile app optimisation and the importance of end-to-end app marketing strategies for businesses to maintain a competitive market advantage.

Launched in 2016, ConsultMyApp is the data-driven mobile marketing consultancy behind a number of successful brands, including King.com, PureGym, O2 Priority and...

Covid passport app: Why government cannot copy Test & Trace - 'should act as a warning'

 

Covid passport app: Why government cannot copy Test & Trace - 'should act as a warning'

The UK government is preparing for some form of Covid vaccine or antibody certification to become "a feature of our lives". Now, experts are urging the government to use the existing Test and Trace app to ensure the greatest efficacy possible - CMA's CEO, Mike Rhodes, weighs in pointing out issues on how the app was managed and designed, and what that could mean for the taxpayer.

Read more on the Daily Express

ConsultMyApp Joins the Amplitude Partner Ecosystem as a Solution Certified Partner

 
 

ConsultMyApp Joins the Amplitude Partner Ecosystem as a Solution Certified Partner

 

LONDON, UNITED KINGDOM - 21.04.2021 - ConsultMyApp (CMA) today announced it has achieved Solution Certified Partner status in the Amplitude Partner Ecosystem Program amplitude.com/partners. Amplitude, the Digital Optimization System, helps companies connect products to outcomes such as revenue, loyalty, and lifetime value, and optimize the business value of digital product innovation. As a Solution Certified Partner, Amplitude recognizes ConsultMyApp’s demonstrated expertise in Mobile Marketing to...

Meet the Successful Founder: Mike Rhodes

 

Mike Rhodes is an award-winning consultancy manager and the founding director of ConsultMyApp (CMA). His vision for the company is simple – to make every App they work with the best it can be. Mike has 15 years of experience working in marketing & data, with 8 years specifically focused on mobile marketing.

Read more on The Successful Founder

The Business Breakfast with James Max

 

The Business Breakfast with James Max

CMA's CEO Mike Rhodes appeared on The Business Breakfast with James Max to discuss the news that NHSX have been handed the reigns for the vaccine passport programme.

Listen in on talkRADIO

Vaccine passports: NHS Test & Trace was a travesty of an app, jab certificates must do better

 

Vaccine passports: NHS Test & Trace was a travesty of an app, jab certificates must do better

The renewed debate around the adoption of vaccine passports is at the forefront of the agenda for those in the travel sector, and now, publicans are being told they could be able to bar customers who haven’t had a jab or a negative Covid test. Mike Rhodes, CMA's Founder and CEO, provides his views.

Read more on City A.M.

 
 

Was the Test and Trace app doomed to failure from the beginning?

Was the Test and Trace app doomed to failure from the beginning?

The Government spent £25m on the Test & Trace app, but there’s been widespread criticism of the system and its impact on the spread of the Coronavirus. Mike Rhodes of ConsultMyApp tells Health Tech World that it was doomed to failure before it started.

Read more on Health Tech World

UK Budget 2021: What is the future for the retail industry?

 
 
 

UK Budget 2021: What is the future for the retail industry?

UK Chancellor Rishi Sunak yesterday announced a series of measures that will affect the retail industry as part of the UK 2021 Budget. Experts respond, including ConsultMyApp's CEO.

Read more on Retail Insight Network

 

Budget 2021 What has the chancellor done for retail and the recovery?

 

Budget 2021 What has the chancellor done for retail and the recovery? 

Today’s budget has much in it to help retail get back on its feet post-lockdown 3.0. Internet Retailing assess the key elements that will impact our sector and offers some expert commentary. Mike Rhodes from ConsultMyApp feels the digital economy has ben overlooked.

Read more on Internet Retailing

Mobile app acceleration during the pandemic: Businesses must adapt or die

 

Mobile app acceleration during the pandemic: Businesses must adapt or die

For the past year, the over-riding narrative has been to stay at home and reduce in-person contact. As a result, every aspect of our lives, from work and socializing to exercising and shopping, has shifted online.

Read more on Global Banking & Finance Review