How do companies prepare to join up product and marketing and collaborate on strategies to drive sustainable and profitable growth?

The race is on as marketers scramble to find new ways to earn customer loyalty and drive lasting engagement that moves the needle on the metrics that matter most.

Mike Rhodes, CEO and Founder of ConsultMyApp (CMA)—an award-winning growth consultancy specialized in gaining and retaining users—joins Mobile Marketing Magazine in an engaging interview to share how brands on any budget can adopt this mindset and power profitability.

Privacy changes from Apple and Google limit the supply of granular data, pushing marketers to fundamentally rethink performance goals and shift to strategies that allow them to use the data they see at the top of the funnel to reach, engage and monetize at the appropriate times to generate impressive results. 

Explore the evolution of App Store Optimization (ASO) from its start in 2008 with the launch of mobile app markets to its role today as a key marketing strategy.

Stepping into new areas, especially with business software like CRM, often brings a slew of unfamiliar terms. For those who use CRM software daily, this language is second nature. But for those new to CRM systems, it's easy to feel swamped by the terminology.

Launching an app is just the beginning. What’s next? Effective mobile app marketing. Central to this is understanding and measuring Key Performance Indicators (KPIs) for your app. Read this article to learn which mobile app KPIs are crucial for growth.

There are times when hard work pays off. Pouring over analytics, adjusting creatives, tweaking metadata. Locking ourselves within the confines of a meeting room and working out the angles on an increasingly crowded whiteboard—all for the benefit of our clients and their apps.

We gathered some of the best app store optimization tools for various daily and strategic tasks. We recommend you consider including the most appropriate ones for your app store optimization strategy. 

We share 4 App Marketing strategies, tactics and shortcuts you can follow to unlock a cascade of benefits to ride the wave with your game - even if you are on a shoestring budget.  

In the rapidly evolving world of mobile apps, standing out from the competition is essential for growth. App store optimization (ASO) drastically boosts the visibility and usability of mobile apps.

In this article, we'll go through the specifics of app store optimization while emphasizing its significance and describing all the benefits it offers.

The phenomenon of the uncanny arises when something appears to be familiar, but it’s slightly wrong, and in a world of AI (Artificial Intelligence), we’re experiencing this more and more

Memento Mori, the name of a young team of robotics engineers from Highgate School, London, that we are sponsoring as part of our commitment to nurturing young people within the country in STEM.

Yes, the features we use on our iPhones are changing at an ever increasing pace. As a result, you sometimes have to compromise between privacy and convenience on your device. If you have an app in the app store, then so do your users.

User acquisition for mobile apps is a challenging endeavor where mistakes can carry a heavy cost. Early-stage startups commonly budget $50,000-$100,000 monthly for user acquisition efforts. As apps mature, monthly spending sometimes reaches over $1 million.

Your app is working, the performance is stable, the users are satisfied, and you are ready to scale. While organic app store optimization remains an evergreen task, at this stage you might be interested in investing more in your paid user acquisition.

The competitive app market demands smart approaches that seek out every opportunity for growth. APPlyzer was designed from the ground up to provide real-time data insights and offer real value for money.

In the ever-evolving landscape of mobile app marketing, app store optimization (ASO) and Apple Search Ads (ASA) optimization are two pivotal strategies that often go hand in hand.

Why do you need a new app store optimization checklist in 2023? When you take an app to market now, you have to deal with many small (but collectively important) details before launch. This criteria changes from year to year, and so, keeping current is absolutely crucial.

A passing of the CMA intern-torch. Here, our newest placement student interviews the previous two (Noah and Grace) to gain insight into their experiences over the past few years.