Case study: Tide increases organic app installs with ConsultMyApp

Business financial platform, Tide, partnered with mobile app marketing consultancy, ConsultMyApp (CMA) to capitalise on the growth in popularity of banking apps. The fintech firm has gone from strength to strength and now has more than 300,000 customers, accounting for a UK SME banking share of more than 5.5%. Tide partnered with ConsultMyApp to bolster its market position and boost business account sign-ups.

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